"Equentity"
What in the world is Equentity?
Equentity (ee-kwen-ti-tee, or eh-kwen-ti-tee)
When we began the process of coming up with a company name, we had no idea just how intense the process would be. We spent months reviewing the services we intended to provide, our values and our character as individuals and as a company. We considered many names, some using familiar words, and some completely new words we created ourselves.
Creating your own word and using it as a name is typically considered a risky brand strategy. In the end, after narrowing the choices down from more than 1,000 potential names to a handful of finalists, we selected Equentity because it adequately encapsulates many of the goals and values by which we live our professional lives:
- Identity/Entity - We create products for our customers that give them a unique, prominent presence in their respective marketplaces.
- Equality - We treat all of our customers with the same care, passion and sense of responsibility, regardless of our clients' sizes or investments in our services.
- Equity - We create real, tangible results. We do not deal in ambiguity or nebulous outcomes. We measurably impact the goals and objectives set forth by our customers.
And so, we are Equentity LLC!
